Company Reputation, Social Influence, Trust, and Perceived Value Affect Online Shopping Behavior Due to COVID-19 Fear

Abstract

This study aims to explore the key determinants of Consumer Behavior and investigate its impact on Online Shopping and moderated by Pandemic Fear. Moreover, to fill the theoretical mechanism that highlighted and fill the gaps in online shopping. The research employed SPSS/PROCESS and follows a cross-sectional research design. Data from 221 Consumers were collected using a convenience sampling technique from the Population of Pakistan. This study highlights the Consumer Behavior strongly impacted on online shopping. Last, study is showing Pandemic fear significant role play among consumer behavior and online shopping except perceived value and Trust. This study gives extensive knowledge in Pandemic fear and online shopping. Study highlights the gaps and provides insight to the managers, policymakers, and practitioners of online shopping in such environment. Current study fulfills the need to explore Consumer behavior in developing economies like Pakistan. These studies are critical in developing countries, where alarming situations have arisen about the environment and poorly implemented government regulations.