Artificial Intelligence, Environmental sustainability, Eco-Friendly products, Islamic Values and green Purchase Intension

Abstract

Artificial intelligence (AI) is used in several fields i.e. medicine, human resource, physics, etc; however, its use in the sustainable environment is limited. This paper discusses the use of artificial intelligence to increase the green purchase intention (GPI) of the customers in Pakistan with the moderating effect of Islamic values. The data for this research was gathered from existing articles and Quran verses. The results of the study show that the green purchase intention of the customers can be affected through artificial intelligence and Islamic values. Moreover, it also encourages the green purchase intention.