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HEC Recognized

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Editor-in-Chief: Prof. Dr. Gulnara Mamirkulova
ISSN(E): 2755-3787
Publication Frequency: Quarterly
Parallel Title: JEMS
Area of Publication: Business, Management, Accounting, and Finance

Most Read Articles

Ethical Considerations and Challenges in the Integration of Artificial Intelligence in Education: A Systematic Review

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Rethinking Performance: The Challenge of Identifying and Dealing with Mediocrity

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Impact of Performance Appraisal Fairness on Employee Motivation to Improve Performance: LMX Dynamics of the Banking Sector of Pakistan

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The Emotional Edge: How Consumer Perception Mediates the Relationship Between Emotional Branding and Purchase Intent

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Unlocking financial inclusion and economic empowerment in rural Pakistan: The interplay of financial literacy and infrastructure development in the impact of digital wallets

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