Foreign Student’s Satisfaction: An Empirical Study Of Bahauddin Zakariya University And Nishter College Multan, Pakistan

Abstract

The purpose of this paper is to evaluate the impact of the different factors that are affecting the loyalty of students in the higher education (HE) sector in Pakistan. The questionnaire was used to collect the data. A convenient sampling technique was used for collecting the data. Data was collected from students of Bahauddin Zakariya University, Multan, and Nishter Medical College Multan; as both of these are government sector organizations. Internal, external, and environmental factors are directly linked with student satisfaction; thus need for quality faculty members, transportation and hostel facilities needs to be enhanced. Academic feedback, library, and IT resources also have a positive impact on student satisfaction. The present study will be useful for policymakers to attract more and more foreign students which are a source of revenue for organizations as well. Studies of this kind, although in their infancy within the Pakistani situation are important. The results may provide valuable insights for universities in developing correct strategies to enhance student satisfaction and thus enhance their loyalty.