Innovation, self-efficacy and creativity-oriented HRM: What helps to enhance the innovativeness of organization employees?
Keywords:
Creativity-oriented HRM, Creative self-efficacy, Employee creativity, CreativityAbstract
The paper examines how creativity-focused Human Resource Management (HRM) enhances employee creativity by investigating the mediating role of creative self-efficacy. The research employs a sample of 264 participants from IT-based firms in Pakistan. Partial least square structural equation modeling (PLS-SEM) confirmed the proposed hypotheses. Findings reveal that creativity-oriented HRM significantly enhances employee creativity directly and through creative self-efficacy. This study validates a creativity-oriented HRM measurement in the context of an emerging economy, adding value to the literature on strategic human resource management. Additionally, it looks at the connection between employee creativity and HRM, which values creativity from the complementary standpoint of innovativeness. This perspective emphasizes the critical mediating function that creative self-efficacy plays.