Nauman, Zara, Saad Shahid, Laiba Jawad, and Ibrahim Ayyaz. “The Relationship Between Green Advertising Receptivity and Consumer Intention to Purchase Eco- Labeled Product: Role of Trust As a Mediator”. Journal of Excellence in Management Sciences 3, no. 1 (January 2, 2024): 58–79. Accessed August 21, 2026. https://journals.smarcons.com/index.php/jems/article/view/167.