Riaz, Rimsha, Arslan Arshad, Soban Ali, and Jamila Khurshid. 2025. “The Curiosity-Driven Path to Entrepreneurial Success: Harnessing Creativity and Playful Work Design”. Journal of Excellence in Management Sciences 4 (2):43-57. https://journals.smarcons.com/index.php/jems/article/view/416.