YASIR, W.; TARIQ, M. A. UK Retail Industry Digital Marketing Beyond Lockdown: Post COVID. Journal of Excellence in Management Sciences, [S. l.], v. 4, n. 1, p. 71–96, 2025. DOI: 10.69565/jems.v4i1.415. Disponível em: https://journals.smarcons.com/index.php/jems/article/view/415. Acesso em: 21 aug. 2026.