JABBAR, A.; SHEIKH, A. A.; RAZA, S. H. The relationship between celebrity endorsement and masstige brand value: The moderating effect of brand credibility. Journal of Excellence in Management Sciences, [S. l.], v. 3, n. 3, p. 175–183, 2024. DOI: 10.69565/jems.v3i3.337. Disponível em: https://journals.smarcons.com/index.php/jems/article/view/337. Acesso em: 21 aug. 2026.