ZAIDI, U. Global Challenges to achieve Sustainability in Marketing Implications for Marketing Theory. Journal of Excellence in Management Sciences, [S. l.], v. 3, n. 3, p. 25–35, 2024. DOI: 10.69565/jems.v3i3.272. Disponível em: https://journals.smarcons.com/index.php/jems/article/view/272. Acesso em: 21 aug. 2026.