SHAUKAT, Z.; FARID, M. T. The Emotional Edge: How Consumer Perception Mediates the Relationship Between Emotional Branding and Purchase Intent. Journal of Excellence in Management Sciences, [S. l.], v. 2, n. 2, p. 1–17, 2023. DOI: 10.69565/jems.v2i2.129. Disponível em: https://journals.smarcons.com/index.php/jems/article/view/129. Acesso em: 6 jul. 2024.