[1]
Jabbar, A., Sheikh, A.A. and Raza, S.H. 2024. The relationship between celebrity endorsement and masstige brand value: The moderating effect of brand credibility. Journal of Excellence in Management Sciences. 3, 3 (Aug. 2024), 175–183. DOI:https://doi.org/10.69565/jems.v3i3.337.