Tufail, M., Fazal, F., Khan, T., Daood, M. and Jawad, R.M. 2024. Challenges of Online Business in Pakistan: Buyer’s Perspective. Journal of Excellence in Management Sciences. 3, 1 (Mar. 2024), 161–173. DOI:https://doi.org/10.69565/jems.v3i1.197.