ZOHAIB, N. Challenges and Strategies for Enhancing Customer Experience in the Service Industry: A Case Study Approach. Journal of Excellence in Business Administration, [S. l.], v. 2, n. 1, p. 26–34, 2024. Disponível em: https://journals.smarcons.com/index.php/jeba/article/view/369. Acesso em: 30 aug. 2026.